Internet retailer reports that Amazon has launched video reviews. Amazon customers can publish product reviews and demonstrations in various video formats. With video and product reviews both being central elements of social networking, it was only a matter of time before the big online stores would offer this feature.

The term “Social Researcher” was first introduced in the “Social Shopping Study 2007“, conducted by the e-tailing group for Power Reviews. Facebook’s latest move to “Social Ads” is another example how to exploit this trend. Recommendations and personal reviews are becoming an important part of the online shopping experience. I’m sure that retailers who are still afraid of getting negative reviews will have to support them sooner than later, too.